2025: A Year of Growth, Magic, and Jam

2025 was huge.

Bigger jars, bolder flavors, stronger women, and partnerships that took months of dedication to make pure magic. Looking back, I’m in awe of what our little jam family has accomplished – and we’re only just warming up.

Here’s what we achieved this year:

Expansion & Growth

• Settled into our new, large Observatory space : bigger, brighter, and built to grow. More space to create, more jars to fill, more magic to make.

• Welcomed 5 new jammers to the team : strong, talented women bringing even more heart and skill to every jar: Sylvia, Tembisa, Charlotte, Erin and Pauline

• Left our beloved OZCF market home after 7 amazing years to join the  revamped, show-stopping market. Designing the new display? Pure joy.

Partnerships That Took Months to Perfect

• Giovanni’s : 9 exclusive italian flavors crafted just for them. Months in the background to get every detail right. Totally worth it to see the massive space they created for us! Have you tried them yet? my favorite: Apérol Naartjie marmalade

• Table Bay Hotel : The beautiful lady of the Waterfront reopened with a bang and brought us along to bring a sweet and unique touch to their offer 

• Spar : several new stores across the country now stock our jams so more and more of you can find us anywhere.

• Ladurée : yes, THE Ladurée! A dream collaboration that shows what happens when creativity and quality collide.

Each partnership was crafted to enhance their brand while keeping our soul intact. Months of planning, tasting, and fine-tuning to make sure every jar tells a story.

That’s leadership in our field: innovation, attention to detail, and bold creativity.

Looking Ahead
2026 is already kicking off with a bang. We’ve got new products, new ranges, and even more incredible partners joining the family in the next few months. The mission? Taking over the world, one jar at a time.

So, are you part of the big plan?

I’m beyond grateful for every person, every partner, and every jam lover who’s been part of this journey. Here’s to the next chapter, full of flavor, innovation, and plenty of sweetness.

As always, with love, Léonore